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A Master Class in Web 2.0

Whatever your politics, there is one fact that is undeniable about Barack Obama, the man knows how to utilize today’s Web 2.0 technology to reach his audience and convey his message. In the following...

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A Social Media ‘How to’ for Small Business

In my conversations with small business owners about social media and utilizing it to promote their businesses, one theme is consistent in almost every conversation, and that theme is their...

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MARKETING YOUR COMPANY VIA MOBILE

As with all small businesses, I am always researching to find additional ways of promoting my company to increase my customer base.  However, given my personal business background in the wireless...

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Should Your Company Explore Online Video Marketing?

Another area of technology that marketers need to consider these days is the use of online video.  I’m just beginning to explore this topic in-depth myself, and am finding an interesting diversity of...

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Global New Media Trends and Using Them to Grow Your Business

A recent report issued by The Nielsen Company, a global information and media company active in more than 100 countries, provides a comprehensive overview of the status of new media in today’s...

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Small Businesses Participate In and Benefit From Social Networking in...

Small business owners have always been among the strongest of networkers, and today’s new technology networking options have only increased their efforts as the economic downturn continues to drive...

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Mom-and-Pop Businesses Succeed with Social Media

By CLAIRE CAIN MILLER, New York Times SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts....

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Go Viral. Go Visible. Go Video!

Article by Lou Bortone, a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding,...

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Virtual Events Episode of ‘Strategic Growth Concepts for Small Business’ Now...

Today’s epidose of ‘Strategic Growth Concepts for Small Business’ focusing on Virtual Events for Small Business Lead Generation is now available for download by clicking HERE. This episode contains...

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